Culture Horse Running at Kamo Shrine Anonymous The Otomouma horse running event at Kamo Shrine has a 600-year history, but each year, it's a fresh and vibrant affair.
Culture Kuma Kogen Furusato Ryoko Mura Anonymous Kuma Kogen Furusato Ryokō Mura is a largely self-contained tourist ‘village’ located in a picturesque but easily accessible p...
Culture Butsumoku-ji Temple in Uwajima Anonymous Butsumoku-ji, the Temple of the Buddha’s Tree, is temple No. 42 of the 88 sacred temples of the Shikoku pilgrimage. It has an...
Culture Ikku Shrine Anonymous Located right in the middle of Niihama, Ikku is recognized as the city's most important shrine, and the center of town.
Culture Hojo Hometown Pavilion Anonymous The Hojo Hometown Pavilion, home of the Kazahaya Traditional Arts Festival, has an interesting archaeological museum and a ve...
Culture Uchiko's Sasa Matsuri Ingrid Lezar Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other ...
Culture Unomachi Historic Street Anonymous Unomachi is a street of carefully preserved buildings from the Edo period and later. It’s home to many fascinating museums, r...
Culture Meiseki-ji in Seiyo Anonymous Meiseki-ji is No. 43 on the Shikoku 88 temple pilgrimage. There are dragons in wood and tile, and extra large amounts of moss...
Culture Live Earth Matsuyama Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
14 Culture The Straw Ropes of Kashima Futami Anonymous In early May, the straw rope between the twin rocks off Kashima Island is replaced. Spectators in fishing boats swarm around ...