If you haven't already noticed, K-beauty is having a major global moment. Known for their innovative formulas, accessible pricing, and results-driven skincare, Korean beauty brands have built a loyal following worldwide. In Japan, many of these products have been popular online for years, but opportunities to try them in person have been limited. That is now starting to change, which is good news for both residents and travelers alike.
One Korean skincare brand, Numbuzin, will open its first physical store in Japan at Mozo Wonder City in Nagoya on April 29th, 2026. The brand is known for its simple numbering system where products are categorized by skin concerns rather than names, making it easier for customers to choose items that suit their needs.
The new store is designed as a space where visitors can test products directly and explore the full range in person. This kind of hands-on experience adds a new dimension to shopping for K-beauty in Japan, especially for those who prefer to try before they buy.
A pre-opening event on April 28th will give selected participants early access to the store, along with tailored samples and interactive content. One of the highlights is a DIY experience inspired by trends in Korea, where visitors can create their own personalized item.
Located inside a major shopping complex, the store offers another reason to visit Nagoya, particularly for beauty enthusiasts interested in experiencing one of the most influential trends in skincare today.
