Activities Gogoshima Island Anonymous Gogoshima is the big island off Matsuyama. It has a isolated beaches and a great variety of bird life. The sunset from the fe...
Culture Tobe Autumn Festival Anonymous Tobe Autumn Festival is a good opportunity to see the pottery and other products of Tobe gathered in one place. The fruit and...
Shopping Kimono in Imabari Anonymous Gofukuten Sugataya and Gallery Kazahaya stands on a street corner marked by a beautiful weeping willow that provides a lively...
Culture Hojo Kashima Festival 2026 Anonymous In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the firs...
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires...
Transportation Matsuyama Trams and Botchan Train Anonymous In Matsuyama, be sure to ride the groaning 1950s trams and the puffing Botchan Train. Travel in retro style, if not the great...
8 Machu Picchu in the East Masayoshi Hirose This massive and impressive industrial legacy is preserved in the Tonaru district in Niihama City, Ehime. Because of its rese...
Culture Kamisuki Experience in Kochi Irma Syahriar Immerse in the beautiful scenery and the luscious greenery of Kochi Prefecture as you learn kamisuki from the master of washi...
7 Exhilarated? Or Scared? Masayoshi Hirose Autumn leaves at Iya Valley, one of the most scenic valleys in Tokushima prefecture, and the audacious Mankin Pis Boy on the ...
Nightlife Little Plum, Naoshima Peter Sidell On Japan's art island of Naoshima, Little Plum is a friendly, relaxed cafe/bar, with inexpensive food and drinks, dormitory a...