Audrey Foo

Starbucks Blends Alcohol and Ice

One-day offer preludes "Starbucks Evenings" in Japan

Audrey Foo
Audrey Foo   - 1 min read

Japan doesn't do culinary boredom.

While people here are frothing over Starbucks sakura (cherry blossom) flavored drinks, the chain unleashed a Hokkaido blueberry wine and ice blend for one day on March 30. The clunky-named Wine Fraggino is another endearing example of Japanese Western word mangling, but it was created to launch the sophisticated Starbucks Evenings store.

In Tokyo's trendy Marunouchi district, it's Japan's first stand-alone Starbucks Evenings venue, serving wine and beer with cheese and small-plate dishes. With sleek wood panels, subtle hues and cosy furniture, it's a spin-off from the duck in and out plastic sip cup experience.

Those who missed the Wine Fraggino can console themselves with camembert and berry or cream cheese and orange tarts while crying into a beer.

Audrey Foo

Audrey Foo @audrey.foo

Visit my website Bites of Oishii http://bitesofoishii.com for more travel, culture and food stories. Oishii ("oy-shee") is Japanese for delicious!