The frog is Matsumoto's mascot (Photo: Elena Lisina)

Popular Japanese Mascots and Characters

From tanuki to ducks, Japan's characters are everywhere

The frog is Matsumoto's mascot (Photo: Elena Lisina)
Elena Lisina   - 5 min read

Coming across many different figurines throughout Japan, I feel that there is a special bond of affection by the Japanese towards these characters. Some, like Doraemon or Pikachu are unique anime heroes whose images doesn’t change while the image of maneki neko, for example, does. These characters fascinate me and I am always looking for information about them.

Tanuki means raccoon in Japanese and tanuki sculptures or images are often seen by restaurant entrances. Tanuki usually stand upright, wear a hat and sometimes Japanese clothing giving them an almost human look. Similar to kitsune (fox), tanuki are shapeshifters but generally kind ones. Patrons of trade, tanuki like to treat themselves to good food and drink and are often portrayed with large bellies. They are especially popular on Shikoku Island where there are no foxes.

Tanuki will often be seen wearing headgear
Tanuki will often be seen wearing headgear

The maneki neko is probably the most well-known character you'll come across in Japan. Its story is quite famous and is considered the symbol of good luck. Maneki neko figurines are placed in shops to help attract customers and in homes for good fortune. Tokyo's Gotokuji Temple is a nice visit and is where, according to legend, the cat with the beckoning paw first appeared. You'll sometimes see maneki neko portrayed in different ways and sometimes wearing a kimono.

Maneki neko wearing a kimono
Maneki neko wearing a kimono

The fukuro, or owl, is quite common too. Its image has many meanings including the symbol of fortune, power, and protection from hardships. It can sometimes symbolise death. Fukuro images tend to be cute though and are more often associated with positive moments.

Fukuro owl
Fukuro owl

Many public institutions, including even police departments, have their own heroes and mascots. I particularly like the Skytree mascot - the trio of Star, Dog and Penguin. Musubi Maru, the mascot of Miyagi Prefecture, looks like an armoured samurai with an onigiri riceball head. Matsumoto's shopping street, Nawate Dori, has its own mascot - a cute frog that is the hero of the annual Frog Festival while in Sugamo, the Sugamo Duck can be seen along Jizo Dori.

The ultra-famous Doraemon
The ultra-famous Doraemon

Japanese mascots are everywhere and showcase another unique aspect of japanese culture and society. Be sure to keep your eyes open for them.

Elena Lisina

Elena Lisina @shiroi.tenshi

I am interested in Japanese art, crafts, history and Shinto religion. Photography is my hobby, and there are many amazing places to capture in Japan.