VinePair, a leading U.S. platform that covers wine, beer, and spirits culture, has released its list of the top 10 wine destinations for 2025. Among more well-known wine producing regions like California and Australia, Japan’s northern island of Hokkaido has earned a well-deserved place, albeit surprising to some.
Although Japan is more commonly associated with sake and whisky, the wine scene is gaining momentum, especially in Hokkaido. The island is known for its natural beauty, world-class ski resorts, seafood, and dairy, but alongside those drawcards, it is also becoming home to some of the country's most respected wineries. At the center of this movement is Domaine Takahiko, renowned for its Pinot Noirs. The winery does not accept visitors, but lucky travelers might find a rare bottle stocked at a local restaurant or bar.
There are, however, several welcoming estates that offer tastings and tours. Niseko Winery, a certified organic producer, focuses on traditional-method sparkling wines in a cool alpine climate. Camel Farm Winery offers a chance to explore local winemaking in a scenic setting. Niki Hills Winery provides a more immersive experience, including electric mountain bike tours through its vineyards and an on-site hotel where guests can relax while enjoying the view.
VinePair noted that with wine markets facing uncertainty (such as changing trade policies and rising prices), travelers are looking to explore wine regions in person. Hokkaido offers a fresh alternative to many of the more established destinations, combining both high-quality wine with outdoor adventure and cultural charm. VinePair’s recognition highlights not just the promise of Japanese wine, but also the evolving idea of what makes a place worth visiting for wine lovers.