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Niigata Festival

As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Friday night, there is one of Japan's largest parades, with 15,000 participants dancing to the same beat in summer kimonos.

Niigata Festival

The Niigata Festival is one of the biggest attraction in the region, and it's well earned! It goes for three days on the first weekend of August (August, 4-6 in 2017), and is one of the most impressive Japanese festival that I've seen.

Satoyama Art Zoo

Want to see a host of animals in a natural environment? The Satoyama Art Zoo shows off a range of creatures, great and small - albeit in the form of sculptures and art installations!

Sado Island

Sado island has a great cultural history which you can encounter on almost every corner. You can experience natural beauty and its rich and evocative past.

Tomioka White Museum

The Tomioka White Museum showcases the works of Soichiro Tomioka, who painted many local and international snow-covered landscapes. The museum is situated in a scenic part of Minamiuonuma in Niigata, often referred to as yukiguni, or snow country.

Japanese Ski Memorial Museum

Joetsu city in Niigata Prefecture is the birthplace of skiing in Japan. Here at the Japanese Ski Memorial Museum, you get to know more about the development of various skiing techniques, the history of modern skiing in Japan and the efforts of Major Lerch in bringing the sport to Japan.

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