Culture Live Earth Matsuyama 2025 Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Uwajima Ushioni Festival 2025 Elizabeth S Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy...
Culture The Murakami Suigun Boat Race 2025 Anonymous The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Activities Kazahaya Fireworks Festival 2025 Anonymous Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Nightlife The Mitsuhama Fireworks Festival 2025 Anonymous The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri 2025 Ingrid Lezar Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other ...
Culture Ehime Saijo Festival 2025 Anonymous The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abu...
Culture Niihama Drum Festival 2025 Celine Ong Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating t...
Culture Tsubaki Matsuri 2026 Bronwyn O'Neill Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival 2026 Kim Bergström Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcase...