Just as Naoshima is famous for its Shio (salt) cider, Kamakura is famous for its Ume (plum) flavored cider. Plum is grown locally in Kamakura, and so popularly used in dishes in the city that even the 100 yen stores have packaged ume! The Kamakura Ume Cider does not taste like Umeshu (plum alcohol) but instead the ume used has a gentler, more refined flavor. The flavor is softer, as the sweet tang is complemented by the fizziness of the carbonation. The glass bottle preserves the flavor well, offering you the best quality product.