Kawagoe Hikawa Shrine is always bustling. It attracts visitors throughout the year. However, there are certain periods when it is busier than others. For example, during the New Year's period thousands flock to the shrine to make their first prayers of the year. People queue for hours to pray and enjoy the 'fortune fishing' the shrine is known for. They put out large 'omikuji' fishing ponds during this period and during other busy periods throughout the year.
The shrine is picturesque all year round. One of the most famous scenes of the shrine is the tunnel of prayer plaques. Accordingly, they have a large selection of votive plaques for people to choose from and hang in the tunnel. During the summer the tunnel is lit up at night. They also have a 'glistening river' and light up event at night in the summer. And their best known event - the annual wind chimes - is also held during the summer months. Before the wind chimes, they have an equally picturesque but less well known pinwheel event.
One of the more limited ceremonies they carry out is the randoseru blessing in early spring. Children who participate in the ceremony get a mini randoseru amulet. The shrine also practices several of Japan's traditional event such as Tanabata and offers shinto rituals such as 7-5-3. The shrine is well worth a visit at any time of the year.