Culture Mingei Iyo-Kasuri Kaikan Anonymous The Iyo-Kasuri Folk Craft Hall is a compelling combination of museum, shops, and hands-on craft center.
Food Bar Stand KuKai Anonymous Bar Stand KuKai located in Matsuyama's university district offers reasonably priced wrap sandwiches and a variety of beer and...
Activities JA Green Ehime Tony Mariani JA Green Ehime is a farmer's market in Toon. It offers a fascinating glimpse into Japanese agriculture.
Area Toon City Anonymous Toon City, pronounced Tō-on, is a city in name only. There’s no built-up center to it at all, which may seem strange to peopl...
Culture Tamagawa Museum of Modern Art Anonymous The Tamagawa Museum of Modern Art is located in a bucolic valley between the city of Imabari and lake Tamagawa on the road to...
Culture Riding the Seto Inland Sea Currents Anonymous The Seto Inland Sea appears calm from a distance, but if you go offshore in a boat, you experience its extreme side. The brid...
Activities Canyoning at Nametoko Gorge Anonymous Canyoning is one of the most exciting nature sports, involving descending through rocky gorges formed naturally over thousand...
Activities Climbing Mt. Ishizuchi Anonymous Mt. Ishizuchi, the highest mountain in western Japan, is an easy enough walk, except for the last bit.
Activities Mugo Waterfall Anonymous Mugo Waterfall is a little mountain power spot between Matsuyama and Imabari. This easily accessible waterfall is twinned wit...
7 Culture The Tokoro Museum, Omishima Anonymous Eccentric sculpture fills a bizarre building like a funicular railway station that clings to a hillside, providing striking c...
