Nightlife The Mitsuhama Fireworks Festival 2025 Anonymous The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri 2025 Ingrid Lezar Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other ...
Culture Ehime Saijo Festival 2025 Anonymous The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abu...
Culture Niihama Drum Festival 2025 Celine Ong Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating t...
Culture Tsubaki Matsuri 2026 Bronwyn O'Neill Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival 2026 Kim Bergström Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcase...
Culture Dogo Onsen Festival 2026 Bronwyn O'Neill Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform...
Culture Matsuyama Spring Festival 2026 Anonymous The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a para...
Culture Hojo Kashima Festival 2026 Anonymous In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the firs...
Culture Ikazaki Kite Fighting Festival 2026 Ingrid Lezar On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.