Culture Matsuyama Spring Festival Anonymous The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a para...
Culture The Wet and Wild Kashima Festival Anonymous In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the firs...
Culture Ikazaki Kite Fighting Festival Ingrid Lezar On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Live Earth Matsuyama Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Doronko Matsuri Mud Festival Anonymous Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins in ...
Culture Uwajima Ushioni Festival Elizabeth S Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy...
Culture The Murakami Suigun Boat Race Anonymous The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Activities Kazahaya Fireworks Festival Anonymous Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Nightlife The Mitsuhama Fireworks Festival Anonymous The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri Ingrid Lezar Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other ...