Culture Tsubaki Matsuri 2025 Bronwyn O'Neill Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival 2025 Kim Bergström Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcase...
Culture Dogo Onsen Festival 2025 Bronwyn O'Neill Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform...
Culture Matsuyama Spring Festival 2025 Anonymous The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a para...
Culture Hojo Kashima Festival 2025 Anonymous In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the firs...
Culture Ikazaki Kite Fighting Festival 2025 Ingrid Lezar On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Live Earth Matsuyama 2025 Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Doronko Matsuri Mud Festival 2025 Anonymous Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins in ...
Culture Uwajima Ushioni Festival 2025 Elizabeth S Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy...
Culture The Murakami Suigun Boat Race 2025 Anonymous The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
