A 100g version soap is portable and affordable (Photo: Justin Velgus)

The Soap of Sendai: Botchan

Sustainable, silky soft, and a century old

A 100g version soap is portable and affordable (Photo: Justin Velgus)
Justin Velgus   - 4 min read

Japan is well-known for their traditional crafts and more recently craft sake, but the word "craft" isn't usually associated with items like soap. However, "Botchan" soap, first created and still sold in Sendai City, Miyagi Prefecture, is made carefully one-by-one in a process that takes over 60 days. It could, and certainly should, be called a craft soap.

The history of Botchan soap dates back about 100 years to 1924. Originally the soap was created to wash silk fabrics since a gentle soap without harmful chemicals that could damage garments was necessary. There were not many high quality soaps at the time, so the soap was adapted and marketed for daily hygiene. The soap was a joy for regular townspeople, as well as a blessing for those with sensitive skin. Due to its high quality and many loyal fans, Botchan soap is still popular today.

The modern store has a traditional exterior. Spot it easily with the Botchan logo sign!
The modern store has a traditional exterior. Spot it easily with the Botchan logo sign!

The additive-free soap, made from beef tallow and coconut oil without any surfactants, colorants, or antioxidants. Besides that, water and salt are the only ingredients. As far as soaps go, Botchan is on the sustainable and eco-friendly side.

The Botchan soap brand is easily recognizable in drug stores around Miyagi Prefecture due its memorable name and packaging. The original owner used an image of his son not only on the package, but imprinted right onto the soap itself. The name "Botchan" is borrowed from the novel of the same name, written by Natsume Soseki in 1906. The founder was a big fan, and that author and book are known by almost all Japanese people. That means the name was a surefire way to attract attention and potential customers. These days, the company does many Sendai collaboration designs on their soaps, such as images of city founder Date Masamune, Sendai Shiro, or pro sport team logos.

Date Masamune and Sendai Shiro designs
Date Masamune and Sendai Shiro designs

With its fun designs, eco-friendly process, compact size, and immediate practical use, I want to recommend the soap as a local souvenir. Unfortunately, there are no souvenir shops that sell the soap. Instead, look inside larger drug stores or pharmacies, the company’s online shop, or visit the stand-alone shop in the Nagamachi neighborhood, just a few minutes’ subway ride and walk away from Sendai Station.

Business hours: Mon-Sat 9:00-18:00

Inside the store
Inside the store

Getting there

5-minute walk from Nagamachi or Nagamachi-Itchome subway stations.

Justin Velgus

Justin Velgus @justin.velgus

Justin Velgus (ジャスティン ベルガス) is the Miyagi Prefecture Partner for Japan Travel and a longterm contributor since 2012 with a focus on the Tohoku region.  Justin has written extensively for JT, and other publications such as VisitMiyagi and Sake Today, amassing over 350 published articles...