Accommodation Tokyo Dai-ichi Hotel in Matsuyama Tony Mariani The Tokyo Dai-ichi Hotel in the center of Matsuyama makes a good base for touring the city and its surrounding areas.
Nightlife Matsuyama Nightlife Anonymous The entire grid of streets around central Matsuyama is devoted to bars, restaurants, clubs and shops.
Culture Horse Running at Kamo Shrine Anonymous The Otomouma horse running event at Kamo Shrine has a 600-year history, but each year, it's a fresh and vibrant affair.
Culture Kuma Kogen Furusato Ryoko Mura Anonymous Kuma Kogen Furusato Ryokō Mura is a largely self-contained tourist ‘village’ located in a picturesque but easily accessible p...
Culture Butsumoku-ji Temple in Uwajima Anonymous Butsumoku-ji, the Temple of the Buddha’s Tree, is temple No. 42 of the 88 sacred temples of the Shikoku pilgrimage. It has an...
Food Setouchi Chashitsu Restaurant Anonymous Setouchi Chashitsu Restaurant on Omishima Island offers sashimi and tai meshi standards, and novel fish-themed ramen.
Food Curry Shop Delhi Anonymous There’s a curry shop in Matsuyama JR Station with the whimsical name “Delhi”—whimsical because this is a typical Japanese “cu...
Activities Kamo Shrine Anonymous A shrine located in Saijo City where an artesian well is located. This well has twice received a prize for the best water in ...
Culture Ikku Shrine Anonymous Located right in the middle of Niihama, Ikku is recognized as the city's most important shrine, and the center of town.
Beauty & Spa Chikuzanso Onsen Hot Spring Anonymous Chikuzanso Onsen is a hot spring located in a remote valley below Mt. Takanawa. It’s a very pleasant retreat.