Culture Fujisawa Noyaki Festival 2026 Kim Bergström Every August, the quiet town of Fujisawa in Ichinoseki City bursts into life with one of the region's most dramatic cultural ...
Culture Discover Winter Magic at Akita’s Tazawako Ski Area Joanna Ligon You’ve heard of Niseko and Hakuba, but have you skied above Japan’s deepest lake? Tazawako Ski Area may not be on every trave...
Culture Yashima Hassaku Festival 2026 Kim Bergström Held at Yashima Shinmeisha Shrine, the Yashima Hassaku Festival is dedicated to Kurainatama (a deity associated with rice cul...
Culture Nyuto Onsen Village and Its Seven Springs in Akita’s Mountains Joanna Ligon Hidden in the snowy mountains of Akita Prefecture, Nyuto Onsen Village feels like something out of a fairytale. This quiet mo...
Planning Sendai Named a Top Summer Destination by Lonely Planet Kim Bergström Recently highlighted by the travel gurus at Lonely Planet as one of Asia’s top summer destinations, Sendai offers an authenti...
Activities Hoshino Resorts Nekoma Mountain Kim Bergström Tucked away in the mountains of Fukushima Prefecture, Hoshino Resorts Nekoma Mountain is a rare spring destination where trav...
Culture A Guide to Tono City and Hanamaki City Veronica Carnevale Tono City and Hanamaki City in Iwate Prefecture act as gateways to different worlds—showcasing traditional customs, folktales...
Planning Yamagata One of Nat Geo's Best Places to Visit in 2026 Kim Bergström Yamagata Prefecture has been named on National Geographic's Best of the World 2026 list this week, highlighting it as one of ...
Culture Yokote Chrysanthemum Festival 2025 Kim Bergström For more than half a century, Yokote in Akita Prefecture has been home to one of the region's most striking seasonal traditio...
Culture 360° Yonezawa Open Factory 2026 Kim Bergström The 360° Yonezawa Open Factory invites visitors to step inside the workshops and studios that define the city’s rich manufact...
