Previously known as Brooklyn Charm, the create-your-own jewelry shop reopened its doors early May after rebranding itself as Box Charm Industry. The store originates from Brooklyn Charm in Brooklyn, New York and now has locations in Harajuku and Osaka. The Harajuku location occupies two floors: the first floor has all the materials to design one-of-a-kind pieces and the second floor provides customers with a work space area to create their items.
Box Charm Industry allows creative minds and jewelry lovers to make their own affordable, custom necklaces, rings, bracelets, and more by choosing from hundreds of charms and metal pieces. The store is usually bustling with visitors who want to make something of their own or those who come across the store while exploring the busy area. This unique, interactive store provides a fun and new experience for those who love shopping in Harajuku.