Sep 23rd
Oct 31st

Gucci Garden Archetypes

Celebrating Gucci's creative vision in Tokyo

Kim   - 2 min read
Venue : B&C Hall, Tokyo When : Sep 23rd - Oct 31st 2021, 11:00am - 8:00pm

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. In celebration of its 100th anniversary, the company will be hosting an immersive exhibition at Tokyo's B&C Hall.

Different rooms at the venue will showcase Gucci advertising campaigns from different seasons, which incorporate cutting-edge technology, handicrafts from highly sophisticated artisans, and innovative interior design.

For example, the 2018 Pre-Fall Collection advertising campaign pays homage to young people who participated in the May 68 Revolution in Paris, which celebrated its 50th anniversary that year.

The  2018 Pre-Fall Collection advertising campaign was inspired by the May 68 revolution in Paris
The 2018 Pre-Fall Collection advertising campaign was inspired by the May 68 revolution in Paris

The Fall / Winter 2018 collection advertising campaign room depicts the world of eccentric collectors, and is surrounded by floor-to-ceiling shelves with countless cases of butterflies, plush toys, and a variety of Gucci bags.

Butterflies, plush toys, and bags from the Fall/Winter 2018 campaign
Butterflies, plush toys, and bags from the Fall/Winter 2018 campaign

Admission to the exhibition is free of charge, but advance reservations are required -- these can be arranged via Gucci’s official LINE account.

Getting there

The B&C Hall is located approximately 5 minutes on foot from Tennozu Isle Station, which is served by the Rinkai Line (take Exit B) or the Tokyo Monorail Haneda Airport Line (take the Central Exit).

Kim

Kim @kim.b