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Niigata

Leading ski getaway famous for rice and sake

About Niigata
Photo: Krishna.Wu / Shutterstock.com

Top Attractions in Niigata

Around Niigata

Sado Island

Sado Island

Sado island has a great cultural history which you can encounter on almost every corner. You can experience natural beauty an...

Niigata
Niigata City

Niigata City

Niigata City has a long history as a port city, it is the most populated city in the prefecture, and is the largest coastal c...

Niigata
Tokamachi

Tokamachi

Tokamachi is located in the southern region of Niigata Prefecture. It only takes around 2 hours by shinkansen to get here fro...

Niigata

Top Articles

Upcoming Niigata Events

Uonuma Moss Phlox Festival

Uonuma Moss Phlox Festival

Kim

The annual Uonuma Moss Phlox Festival takes place at Uonuma's Negoya Flower, Greenery, and Snow Village, and showcases around...

Niigata

Where to eat in Niigata

Taibow Coffee and Gelato

Taibow Coffee and Gelato

Kim

Taibow Coffee and Gelato is located in the Niigata countryside, and offers delicious caffeine fixes, as well as a range of ba...

Niigata
La Locanda Nella Foresta

La Locanda Nella Foresta

Kim

La Locanda Nella Foresta is an Italian restaurant located in Minamiuonuma. With a delicious menu, robust wine list, and stell...

Niigata
IUJ Shokudo

IUJ Shokudo

Kim

Looking for a cheap lunch? The International University of Japan's shokudo, or cafeteria, is open not just to students but th...

Niigata

Places to stay in Niigata

Hotel Futaba

Hotel Futaba

Kim

Hotel Futaba is located a short distance from Echigo Yuzawa station and combines comfortable accommodation with onsen facilit...

Niigata

Latest Niigata Reports

From Tokyo to Niigata

From Tokyo to Niigata

Tom Roseveare

The Jōetsu Shinkansen is a high-speed bullet train route that connects Tokyo—Japan’s capital that sits near the Pacific Ocean...

Niigata
Gosen City Flower Tree Season

Gosen City Flower Tree Season

Kim

The Gosen City Flower Tree Festival has been running for over 30 years, and it celebrates the beauty of various seasonal bloo...

Niigata
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About Niigata

Niigata
Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. 

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