Sado island has a great cultural history which you can encounter on almost every corner. You can experience natural beauty an...
Niigata City has a long history as a port city, it is the most populated city in the prefecture, and is the largest coastal c...
Tokamachi is located in the southern region of Niigata Prefecture. It only takes around 2 hours by shinkansen to get here fro...
The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradi...
The Sado Toki Marathon offers full and half-marathon events alongside a 10km and shorter fun run routes.
Now in its 40th year, the Niigata City Marathon has a course that takes participants past some of the urban area's scenic spo...
Kanzuri is a fermented chilli paste (or hot sauce) made only in Myoko using chillies, yuzu and koji. Once per winter, chillie...
Garden Cafe Ichishima is located in Shibata, Niigata Prefecture, and offers a range of tasty eats and drinks with views out o...
Part of CoCoLo Yuzawa shopping precinct in Echigo Yuzawa Station, Echigo Tsukemen Ishin is dipping ramen bar known for its si...
Myoko is an increasingly popular destination when it comes to the very best of Japan's famed powder snow. Myoko House combine...
Hotel Futaba is located a short distance from Echigo Yuzawa station and combines comfortable accommodation with onsen facilit...
A good hotel for families in Echigo-Yuzawa in Japan's Niigata prefecture, Hotel Angel Grandia has a snow park during the wint...
From scenic riverside walks to lively markets and delicious culinary experiences, Niigata City has something for everyone!
The JR Tadami line is a scenic railway route that runs through the mountainous regions of Fukushima and Niigata prefectures. ...
Niigata is blessed with two world class aquariums - one in Niigata City, and another in Joetsu. The Joetsu Aquarium Umigatari...