Culture Unomachi Historic Street Anonymous Unomachi is a street of carefully preserved buildings from the Edo period and later. It’s home to many fascinating museums, r...
Culture Meiseki-ji in Seiyo Anonymous Meiseki-ji is No. 43 on the Shikoku 88 temple pilgrimage. There are dragons in wood and tile, and extra large amounts of moss...
Culture Live Earth Matsuyama 2024 Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
14 Culture The Straw Ropes of Kashima Futami Anonymous In early May, the straw rope between the twin rocks off Kashima Island is replaced. Spectators in fishing boats swarm around ...
Culture Kamishibaiya Street Entertainment Anonymous In Dogo, you may find yourself getting drawn into a kamishibai performance — free, participatory street storytelling. Don’t w...
Culture Oshima Island Anonymous Oshima—‘Big Island’—lies off Imabari in the Seto Inland Sea. It’s accessed by the Shimanami Kaido expressway via a suspension...
Culture Matsuyama Spring Festival 2025 Anonymous The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a para...
Culture Ikazaki Kite Fighting Festival 2024 Ingrid Lezar On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Baishinji Anonymous The district of Baishinji faces the Seto Inland separated from Matsuyama by a ridge of hills. Consequently, it has something ...
Culture Seki Art Gallery Anonymous The Seki Art Gallery offers a tranquil hour of art appreciation between Dogo and the center of Matsuyama. There's a variety o...
