Uchiko is small town that lies to the southwest of Matsuyama. It stands at the bottom of a river valley with rice fields spread out around it. Looking at this quiet, bucolic scene today, it's hard to imagine that the place was once an economic powerhouse with a flourishing culture producing ..
Toon City, pronounced Tō-on, is a city in name only. There's no built-up center to it at all, which may seem strange to people who are used to the conventional meanings of words. But in Japan, if enough people live in a given area, it's called a city, even if it has none of the normal ch..
Hojo is the northernmost part of Matsuyama. Once a separate municipality with the rank of 'city', it merged with Matsuyama in 2005, but it still retains much of its character as a separate place. This is unavoidable, because between Matsuyama and Hojo, the mountains run down to the sea, ..
Matsuyama isn't usually known for its ramen. If you ask the locals, they aren't really able to say what Matsuyama's unique regional spin on the noodle dish is. Considering the relative scarcity of ramen shops, I jump at the op..
On the banks of the Isshite river sits an unexpected, vintage train car. The bikes parked outside and the cheerful, if somewhat peeling, blue and yellow paint alert the traveler that this is no accident site. Wildflowers, plant pots, and hand painted..
No more than one minute's walk from Mitsu train station in the North-West of Matsuyama, is a tiny, rustic, no-nonsense okonomiyaki joint with a sassy obaachan chef of local renown. Featured in the Matsuyama 2016 Okonomiyaki rally, this is the r..
Just a few blocks from the seafront castle of Imabari, the Imabari Kokusai Hotel is one of the city's better places to bed down for the night. You can't miss it - the hotel's main tower looms large on the Imabari skyline and it's a ve..
Seapa Makoto onsen and restaurant is located next to picturesque Kashima port overlooking the island of Kashima, a big blob of mountain just off the coast in the Seto Inland Sea. The onsen sits on the seawall just above the beach at Hojo, offering a ..
Spa Ryokan Dougoya is a budget guesthouse but with classic ryokan styling located in Dogo, Matsuyama on the island of Shikoku. It is located close to the station, as well as to the Shopping Arcade and Dogo Onsen! The traditional Japanese house is bui..
These days, outside of Harajuku, Japan's cosplayers seem scarcer than they once were in the 1990s. It's been suggested that this may be due to the rise of "utility" or "normcore" fashion. So these sort of gathering..
Shikoku is home to many talented craftspeople. Some of Shikoku's most famous and enduring crafts include Awagami (Tokushima washi paper), Tobeyaki (Tobe's distinctive blue pottery), and Iyo-Kasuri (hand-woven, blue patterned fabric). The..
The sex museum next to the Taga fertility shrine in Uwajima is one of the weirdest places on Shikoku, if not Japan. Over the years the shrine has become more of a preface to the visual overload of the adjoining sex museum. The sh..
