Guilt-free Savours in Ginza with 2foods

Tokyo resident or traveller, feast on the creations of 2foods, especially its festive Christmas menu, 2024 Top 3, and unique dishes made possible by its new plant-based egg (omurice!) and cheese developed with a major Japanese food processor. Whether you lunch at its restaurant in stylish Ginza, buy doughnut or croissant takeaways for breakfast, or order online, you’re in for quite an experience! Who said restaurants can't be simultaneously tasty, convenient, affordable, healthy, ethical, and sustainable?

Cruelty-free & Guilt-free Brand For All

Launched in 2021, 2foods is a brand operated by Two Inc., Japanese manufacturer of next-generation plant-based foods that strives for a healthier population and planet. This food and lifestyle brand thrives on contrasts: nutrition and experience, deliciousness and responsibility, tradition and innovation, internationalism and Japanese-ness… Its "healthy & delicious junk food", all plant-based, some gluten-free, without white sugar, changes society and attracts vegans, vegetarians, people with (children with) allergies, eco-consumers, curious foodies, and many others.

2foods' merits were recognized by Kagome, a Japanese business founded in 1899 doing business worldwide, known as Japan's largest supplier of tomato ketchup and tomato juice. Together, they developed Ever Cheese (November 2024), Ever Egg (enhanced-taste: March 2024) and 2Energy. Ever Cheese looks, feels, and tastes like standard melted cheese but this plant-based cheese without cholesterol contains 62~71% less fat. Similarly, Ever Egg plant-based egg without cholesterol contains 60% less fat. 2Energy is a plant-based zero-calorie zero-sugar caffeine-free energy drink.

Discover 2foods Foods & Drinks

2foods provides diverse plant-based dishes of Japanese & Western fusion. The dishes marked Super PBF contain an original powder blending 24 minerals and vitamins, including nutrients that plant-based diets often lack. Various residents and travellers enjoy the menu, as demonstrated by hundreds of reviews on e.g. Google Maps (4/5) and HappyCow (4.5/5).

Menu highlights:

• Must-try: omurice. Plant-based versions of this dish invented in Ginza in 1900 are extremely rare despite standard omurice being commonly cooked at home. Ever Egg gluten-free versions are available with ketchup or demi-glace (±1,300 yen).

• Most popular 2foods dish in 2024: original spicy burger (±1,400 yen). Living up to the hype, this high-protein burger features a soy-based patty, fresh vegetables, and fluffy buns of whole-grain flour. This dish is often called "the best vegan burger I ever ate" in reviews. Non-vegans may enjoy its taste and texture without even noticing that the patty is not beef-based. Tip: Use a burger sleeve for this very-juicy dish.

• Second most popular: teriyaki avocado burger (±1,400 yen). Note: similar to the original spicy burger, including juiciness.

• Third most popular: happy chocolate donut (±440 yen), which contains three types of chocolate!

• The gluten-free combination curry (±1,100 yen), good solution if you hesitate between the Japanese original curry and the "just like butter chicken curry".
• The plain croissants (±330 yen) taste and feel like traditional French croissants. Tip: Get napkins beforehand because this dish is slightly greasy.

Enjoy The Seasons

Fun for holidaymakers and welcome changes for residents and repeat travellers, seasonal foods and drinks typically include salads with seasonal ingredients, dense rare cheesecakes, and a collection of doughnuts.

The White Christmas — Winter Seasonal Menu available until 25 December 2024 is mostly white and red like Santa Claus. It features a plate of sweets and rare cheesecake with strawberry sauce (±950 yen, takeaway unavailable), a smooth strawberry whipped latte (±660 yen), a strawberry-flavoured tea (±580 yen), and an exciting Ever Egg omurice (Japanese-style omelette containing rice) with tomato cream and Ever Cheese sauce (±1,530 yen, available until 28 February 2025). An afternoon tea set including the plate and tea is available for 1,800 yen.

The 2024 Flavors Of Japanese Autumn menu was mostly brown and red to soothe you like a walk among autumn leaves. It featured a vivid Caesar salad, a sweet potato caramel matcha latte, a blackcurrant tea, a sweet potato "brûlée" rare cheesecake, a sweet potato caramel doughnut, a sweet chestnut blackcurrant doughnut, and an organic matcha doughnut rich in chocolate.

The 2024 Sparkling Summer menu was mostly blue and yellow to make you relax like on the beach. It featured a colourful salad served with lemon koji dressing, a blue ramune (carbonated drink invented in Kobe in 1884) cream soda, a lemon cream soda, a premium mango & lemon soy milk rare cheesecake, and three fluffy doughnuts ("blue sky" ramune soda, "sunshine" lemon squash, "gentle breeze" melon soda).

The 2024 Spring Mood menu was bright and gorgeous to make you smile. It featured a salad with diverse vegetables, rose tea, a matcha strawberry latte, a premium strawberry rare cheesecake, a Japanese strawberry doughnut, a lemon and tropical fruits sweet & sour doughnut, and an organic matcha and passion fruits doughnut.

Taste At 2foods Ginza Loft

Standing out during a stroll around Ginza shopping district, the luminous and non-smoking café 2foods Ginza Loft on the ground floor of Tokyo Ginza Loft mall opens every day. Relaxing space with a clean food court vibe, its 32 seats are best suited for individuals and couples; groups may use the long table. Head directly to a table and scan its QR-code with your smartphone to order food; free Wi-Fi is available and the digital menu is simple, in English and Japanese. Friendly bilingual staff will answer your questions about ingredients/allergens, and will provide baby seats if needed. After eating, just return your tray then pay at the counter by cash, credit card or other means. Sustainability-minded travellers will appreciate the reusable cutlery and paper (not plastic) straws, only throwing away napkins and wet hand wipes.

Travel tips:

• Directly reach the café from Haneda airport using the Keikyu Airport subway line; it’s just a 9-minute walk from Higashi-Ginza station.
• Avoid lunch peak time (no reservations).
• Arrive before mid-afternoon if you want to eat something specific (may sell out).
• Enter directly from the street if you use a wheelchair or stroller.
• Go to the restroom beforehand as it's a floor above.
• Place orders when you want something, not all at the beginning. Service is typically fast.
• Check out the cook/eat-at-home corner while waiting for your food & drinks.
• Buy takeaway doughnuts or frozen croissants for breakfast as the café is closed before 11:00. If you let the croissants thaw during the night, you just have to briefly warm them up at your hotel or rental house when you wake up.