Jul 6th
Jul 8th
It's not just morning glories - more than 150 stalls selling everything from cotton candy to iced pineapples line the Kototoi street.
It's not just morning glories - more than 150 stalls selling everything from cotton candy to iced pineapples line the Kototoi street. (Photo: Ran Matsumoto)

Iriya Asagao Festival 2024

An old festival dating back to the Edo period

Ran Matsumoto   - 1 min read
When : Jul 6th - Jul 8th 2024

The Iriya Asagao Festival has been held every year since the late-Edo period when morning glories (asagao) became popular among low-ranking samurai. Each year, more than 400,000 people gather to see more than 100 stalls selling morning glories.

Iriya's morning glories earned national renown from 1603 to 1867. Originally cultivated in Okachimachi, Tokyo, gardens flourished in Iriya. For the next 50 years, the Iriya breeds became popular as decorative plants. The Iriya gardeners bred more than 1,000 varieties of asagao via cross-pollination. Today, this three-day festival is sure to send you back to the Edo period's love of the morning glory!

Getting there

3 minutes from JR Uguisudani Station, 1 minute from Tokyo Metro Iriya Station.

Ran Matsumoto

Ran Matsumoto @ran.matsumoto

Originally from Tokyo, I now divide half my time between attending college in the U.S. and the other half in Japan. I'm excited about this opportunity to introduce interesting places in Japan to the English-speaking world!