Eleven years after their New York debut and four since their first venture overseas, Shake Shack (シェイク シャック) finally comes to Tokyo, setting up shop along Aoyama's glitzy gingko-lined Icho Namiki Avenue, in full view of the National Diet building.
Known for their 100% all-natural Angus beef burgers, fresh-made frozen custard and crinkle-cut fries, Shake Shack joins Taco Bell (April 2015) and Carl’s Jr (March 2016) in a continuing wave of American fast-food openings in the Far East.
In partnership with Sazaby League, which originally brought Starbucks to Japan, Shake Shack's entry to Japan is the start of an assault on the gourmet burger sector that will see 10 stores open by 2020 (with a second coming to Atre Ebisu Nishikan mall later this spring).
The Aoyama store, chosen for its Madison Square Park atmosphere, is no doubt true to its American roots, combining a spacious interior with eco-friendly wood wall paneling and a terraced deck exterior, set to a backdrop of sun-kissed indie rock melodies.
Clear favourites such as the ShackBurger (¥680), SmokeShack (¥880) and French Fries (¥280/S) stand out as some of the obvious highlights. The thick patties really stand out, combining with your toppings of choice and mayo-based Shack Sauce. Frozen Custard—whose extra butterfat and egg ingredients make for a thicker but creamier experience to ice cream—is also on the menu in a dizzying array of options that will surely tempt you to try this American staple.
More options, including the Shroom Burger (v), Shack Stack and regular Hamburger, as well as a selection of Flat-Top Dogs, including Chicago-inspired Shack-cago Dog and regular Hot Dog, are also available. Wash everything down with ShackMeister Ale (¥830) from Brooklyn Brewery, if not some wine or Shack-made Lemonade (¥250/S).
