Activities Sugoimonohaku Anonymous The Ehime Sugoimonohaku or Festival of Industry is a fair to showcase the ‘sugoi mono’ or amazing things of Ehime Prefecture ...
Food Tobe Tontaro Ramen and Gyoza Anonymous Tontaro is a chain of reasonably-priced ramen restaurants in Ehime and other parts of Shikoku. The gyoza are some of the best...
Culture Rokkakudo in Matsuyama Anonymous The Rokkakudo is one of Matsuyama’s oddest shrines. This shrine belongs to Inari, the fox god, and there are statues of foxes...
Shopping Ozu Akarengakan & Pokopen Yokocho Anonymous Akarengakan in Ozu is a red-brick building that was originally a bank. Behind it is the Showa Period village, Pokopen Yokocho...
Culture Garyu Sanso Anonymous Garyu Sanso is a ‘mountain hermitage’ was created by the wealthy trader, Torajiro Kochi in the Meiji Period when Ozu was a th...
Food Dogo no Machiya café Anonymous Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a ...
Beauty & Spa Poppo Onsen Anonymous Poppo Onsen is the popular spa in Matsumaru Station overlooking a tributary of the Shimanto River and the Osakanakan aquarium...
Nightlife Marinecco European Café & Bar Anonymous Marinecco is a stylish European-style café and bar on Matsuyama’s chicest street, the Ropeway Gai.
Culture Itami Juzo Museum in Matsuyama Anonymous The Itami Juzo Museum in Matsuyama is a shrine to the man who made a series of brilliant films showing modern Japan to a larg...
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgr...
