Culture Uchiko's Sasa Matsuri 2026 Ingrid Lezar Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other ...
Food Tomi Okonomiyaki Anonymous There are many okonomi yaki restaurants in Mitsu, which is said to be the place where this pancake-like food originated. Tomi...
Food Cook's Café Anonymous A café in the heart of Niihama with a variety of bagels! That's right, you can get bagel sandwiches or have them with flavore...
Culture Unomachi Historic Street Anonymous Unomachi is a street of carefully preserved buildings from the Edo period and later. It’s home to many fascinating museums, r...
Culture Meiseki-ji in Seiyo Anonymous Meiseki-ji is No. 43 on the Shikoku 88 temple pilgrimage. There are dragons in wood and tile, and extra large amounts of moss...
Culture Live Earth Matsuyama 2026 Anonymous Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Nightlife Club House Café and Restaurant Anonymous The Club House is a stylish building of red brick, tile and bare concrete set in a little green garden. It sits just behind t...
Food Ivy House Restaurant Anonymous Ivy House restaurant beside the Seto Inland Sea offers curry, pizza, hamburgers and coffee. The view from the windows is spec...
14 Culture The Straw Ropes of Kashima Futami Anonymous In early May, the straw rope between the twin rocks off Kashima Island is replaced. Spectators in fishing boats swarm around ...
Food Sova Sova Restaurant Anonymous Sova Sova is a restaurant and café on Matsuyama’s fashionable Ropeway Dori. It serves unremarkable soba noodles.
