Dec 17th
Dec 19th

Hagoita-Ichi Fair 2025

Asakusa's traditional fair of good luck charms

Gloria Ticconi   - 1 min read
Venue : Sensoji Temple When : Dec 17th - Dec 19th 2025, 9:00am - 8:00pm

Tokyo's oldest temple, Senso-ji in Asakusa, holds an annual three-day fair called Hagoita-Ichi to sell good luck ornamental bats, called hagoita in Japanese.

Dating back to Edo times, the festival takes place in front of Sensoji. From December 17th to 19th, 9am to 8pm, 50 open-air stalls will be set up near the main hall of the temple.

Hagoita are ornamental rectangular bats with a handle, modeled on those used in the traditional New Year's game of hanetsuki, a sport quite similar to badminton. The hagoita is usually made of Japanese cedar, decorated on one side with lacquered or embroidered images. The good luck bats are traditionally decorated with images of kabuki actors, but actually these days you can find them decorated with cartoon characters, or sports, cinema and TV stars. It is common practice for both sellers and buyers to clap their hand together when a sale is completed.

More info

Find out more about Sensoji Temple.

Gloria Ticconi

Gloria Ticconi @gloria.ticconi