![<p>"Kazari Kumade", one of the lucky goods</p>](https://a0.cdn.japantravel.com/photo/25937-137594/360x240!/tokushima-toka-ebisu-festival-in-tokushima-137594.jpg "<p>"Kazari Kumade", one of the lucky goods</p>")
![<p>"Kazari Kumade" is sold on the street to the shrine.</p>](https://a1.cdn.japantravel.com/photo/25937-137595/360x240!/tokushima-toka-ebisu-festival-in-tokushima-137595.jpg "<p>"Kazari Kumade" is sold on the street to the shrine.</p>")
![<p>"Fuku-zasa", one of the lucky goods is sold in the shrine.</p>](https://a3.cdn.japantravel.com/photo/25937-137597/360x240!/tokushima-toka-ebisu-festival-in-tokushima-137597.jpg "<p>"Fuku-zasa", one of the lucky goods is sold in the shrine.</p>")
Toka Ebisu Festival is held around the Ebisu Shrine located in the center of Tokushima city on the 10th of January. Ebisu-san (or Ebessan) is one of the Seven Gods of Fortune (Shichifuku-jin) and thought to bring fortune to everyone.
People pray here for success in their business, a great harvest, and the safety of their family. On the street to the shrine, many lucky goods and good luck charms are sold. Famous lucky goods such as “Fuku-zasa” and “Kazari Kumade” are decorated with lots of lucky items, such as large gold coins, small mallets, fish, and the face of Ebisu.
Besides the lucky goods, we can enjoy Birthday O-mikuji (100 yen). People pick out fortune cards for their own birthday. On the fortune card, your Chinese character and fortune for this year are written.
Naoko Takeuchi @naoko.takeuchi
I was born in Oita prefecture, Kyushu, and grew up in Tokushima prefecture, Shikoku. My sister gave me my first camera and I have been taking pictures since then. Photographs have the power to tell stories, remind us of precious experiences, and motivate people to act. That’s why I love photog...
